Sweetgreen’s Bright Future

During his senior year in Washington D.C at Georgetown University, Nathaniel Ru and his comrades had a problem finding affordable healthy places to eat. They finally found a 560 square-foot tavern on M Street and had an idea to start their own. Six years later, they started an eatery on M Street which has grown to the current 21- store farm-to-table style restaurant chain sweetgreen.

The apartment building landlord where Nathaniel and his friends lived happened to be the owner of the tavern space where they wanted to start their restaurant. Ru called and explained to the landlord about their business idea, but she hung up. For a month Nathaniel and his friends insisted on calling the landlord until she agreed to meet up with them for a business meeting.

They showed up with a three-page business plan and had an idea of calling the place ‘greens.’ Ru stated that the landlord believed in their idea and asked them to find an architect and some business advisers and then present a real business plan. It took Ru and his colleagues three and half weeks to find some backers and an architect. The landlord helped them despite them not having any restaurant experience and only being college seniors.

Sweetgreen has grown and has stores in the Northeast’s major cities and their outskirts, Boston, New York, Philadelphia, and Washington. Theresa Dold, a Georgetown University graduate, stated that Sweetgreen was started as a salad restaurant but with a deeper purpose. Ru assured people that every sweetgreen branch serves individuals with the same core values of the company.

In April 2009, the founders got a bigger space near DuPont Circle opened a restaurant but customers did not show up in the first two weeks. The owners of the place came with a music idea every Saturday and Sunday and playing music worked out with 600 customers showing up leading to an event called sweetlife.

Sweetgreen is now facing tremendous improvements including it has an app connecting customers, has yoga classes, promotions with gym and fitness clubs. Sweetgreen works toward giving clients and employees the best experiences.

Nathaniel Ru is the founder and the Co- CEO of Sweetgreen Company founded in 2007 together with Nicolas Jammet and Jonathan Neman. He is a graduate of Georgetown University at the McDonough School of Business. Nathaniel is passionate about his ideas and running Sweetgreen.

A Business-Minded Senior Prepared for Entrepreneur Success

Sawyer Howitt is the new millennial, business-minded senior that is prepared for entrepreneur success (See https://angel.co/sawyer-howitt ). His background proves he has entrepreneurial traits. Being open-minded is number one. Recently, on his WordPress Blog, Sawyer Howitt asked for his follower’s opinion about upgrading his racquet. Asking questions is what it takes for an entrepreneur to understand the business world. His blog also proves he is a people’s person and doesn’t mind asking for help when needed. Entrepreneurs research and find the best route to success. They try to save time by outsourcing with credible sources in order to remain competitive. It is such a pleasurable sight to see how focused a high school senior is on his business goals. He also respects and looks up to his father which is also a very successful entrepreneur.

Secondly, Sawyer Howitt is the epitome of sacrifice. As a senior, he is sacrificing his time wisely. With the focus on business and finance, he decided to accept the Project Manager position with his father business, Meriwether Group. (meriwethergroup.com). Entrepreneurs understand they must sacrifice time and money for success. He has even had customer praising him for his excellence in customer services according to an online article. (ibizatruth.com). Starting with the entrepreneur mindset at such a young age advances Sawyer Howitt opportunity for success compared to the average high school senior working a job. The thought of sacrificing his money to upgrade his racquet proves his ability to upgrade when necessary in the business world as Sawyer Howitt becomes a skilled entrepreneur.

Related:   https://www.facebook.com/public/Sawyer-Howitt