Social media and social networking have played a large role in how we interact with other people in our modern age. CEO Whitney Wolfe is one to break barriers and set new trends into motion. With the original app Bumble, it took a new step in the direction towards changing our archaic dating rules. In it’s origin, Bumble did receive negative criticism, such as women don’t make the first move, or want to. Now the app boasts over 10 million users with 90% of the female users having taken the first step.
Whitney Wolfe had researched online dating and how when men make the first move, and get rejected, they react in aggression. By taking away the chance to message first and the amount of rejection the men feel, there is more flattery and less anger. Whitney Wolfe and her fellow employees make positivity and kindness their main mission for the app’s thousands of interactions.
One main argument for letting women message the men they match with first is that it may be ‘alienating the good guys’ as Wolfe herself admits in The Guardian. While this could occur in the app, changing the normal social cues from men being expected to act first, it creates a more confident start to the conversation from the females’ side. It also creates more respect to be given from both parties. Whitney Wolfe had also pointed out how with Bumble’s mechanics, women are finally the target audience for this online dating scene.
Bumble is now expanding into the market of creating personal connections. The dating app has generated an expansion to the existing app to allow it’s users to now find local people with similar interests that is obtained from one’s Facebook profile.
The expansion was thought of for meeting new people around the city or if you’ve just moved to a new location. Bumble BFF is the first of it’s kind, having been created from a dating app, allowing the brand to branch out into new social spheres. The expansion is available now for both Apple and Android.
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